Chiqi
Year
2025
Type
Mobile app
Role
UX/UI designer
Problem
People love following others’ looks – not just for inspiration, but to find out exactly where each item was bought. While LTK is the most well-known app offering this, its interface feels overwhelming, outdated, and frustrating. There’s a clear demand for a more intuitive and visually appealing platform that makes it easy to share outfits and discover individual fashion pieces in a seamless, enjoyable way.
Solution
Chiqi bridges that gap by allowing users to tag individual clothing items within shared outfits. This feature transforms every look into a shoppable, searchable experience – making it easy to discover and save specific pieces. With a clean and intuitive interface, Chiqi empowers users to curate their wardrobe, get inspired by others, and turn style sharing into actionable fashion discovery.
Table of contents
Design process
User research
User research helped identify the key problems users face and guided in designing more efficient, intuitive functions to solve them
User journey
The user journey maps how people move through the app – from onboarding to discovering, saving, and creating outfits – ensuring a seamless flow from exploration to personalization.
Colors
Typography
Onboarding
Onboarding is the user's first interaction with the app, designed to create a strong first impression and provide a simple, intuitive process for personalizing their experience
Home
In the Home tab, users can browse posts from people they follow alongside personalized recommendations, creating a balance between familiar inspiration and fresh discovery that keeps them engaged and inspired.
Collections
Users can save anything they like and organize it into collections they can easily return to anytime
Search
Search helps users quickly find exactly what they’re looking for – whether it’s outfits, people, brands, or items.
Share your outfit
Users can not only share their outfits in the app but also tag individual items, making it easier for others to discover and shop for those pieces – a feature that sets the app apart
